Luiss Guido Carli, 23/07/2015. Keys to the power of Persuasion. Department of Business and Management. Chair of International Marketing. Supervisor: Michele Costabile; Co-supervisor: Marco Francesco Mazzù. PDF (dissertation): https://www.dropbox.com/s/a2sd5lozl0gqfnh/Keys%20to%20the%20power%20of%20Persuasion.pdf?dl=0 PDF (presentation): https://www.dropbox.com/s/atfuegwpmbioabc/Presentazione.pdf?dl=0